Abarth has always based its philosophy on the concepts of "empowerment", tuning and transforming something ordinary into something extraordinary. Ever since the "small but deadly" Abarth 500s came on the scene in 2008, Abarth road cars have always had that one extra drop of poison that makes them unique and top performers.
Whoever chooses an Abarth wants to stand out in the crowd. Aware of this, Abarth is increasingly focusing its attention on the concept of personalisation to give its customers, as much as possible, the chance to choose and build a car that perfectly adapts to the driver's personality and driving requirements. It achieves this goal by offering an ever-larger range of performance kits and accessories along with interior and exterior customisation options.