If you're looking for a stylish, sporty, and sustainable electric vehicle, you might want to check out the Cupra Formentor e-HYBRID. It's a plug-in hybrid crossover that combines performance, design, and efficiency in one package.
But what does a Spanish singer have to do with it?
Well, ROSALÍA is not just any singer. She's a global sensation who has won multiple Grammy Awards, collaborated with stars like Billie Eilish and The Weeknd, and amassed over 16 million followers on Instagram. She's also the new global ambassador for Cupra, a brand born from SEAT, the Spanish automaker part of the Volkswagen Group.
Cupra stands for Cup Racing, representing the sporty and premium side of SEAT. The Formentor is the first model developed exclusively by Cupra, and it's named after a cape on the island of Mallorca.
The Formentor e-HYBRID is one of the four electrified models that Cupra launched at the end of 2021. It has a 1.4-liter TSI engine and an electric motor that deliver a combined output of 245 horsepower and 400 Nm of torque. It can accelerate from 0 to 100 km/h in 7 seconds and reach a top speed of 210 km/h.
It also has a 13 kWh battery that allows it to travel up to 55 km in pure electric mode, according to the WLTP cycle. That means it can significantly reduce emissions and fuel consumption, especially in urban areas.
The Cupra Formentor e-HYBRID also boasts a sleek and dynamic design with sharp lines, muscular proportions, and a distinctive front grille. It has a spacious, comfortable interior with leather seats, a digital cockpit, and a 12-inch touchscreen. It also offers advanced safety and connectivity features, such as adaptive cruise control, lane assist, wireless charging, and online services.
But what makes the Cupra Formentor e-HYBRID even more attractive is the partnership with ROSALÍA, who shares the same values of innovation, creativity, and uniqueness as CUPRA.
In fact, ROSALÍA has co-created a special edition of the Formentor e-HYBRID with CUPRA's design team. The result is a stunning vehicle that reflects her personality and style, with a custom-made exterior color, exclusive wheels, and personalized details.
The special edition will be revealed later this year, along with a new song by ROSALÍA inspired by CUPRA.
The collaboration between CUPRA and ROSALÍA is more than just a marketing strategy. It's a way of connecting with a new generation of customers who are looking for more than just transportation. They want vehicles that express their identity, values, and passions.
They also want environmentally friendly vehicles without compromising performance or design. That's why plug-in hybrids like the Cupra Formentor e-HYBRID are gaining popularity among drivers who want to enjoy the best of both worlds: electric mobility and combustion engine power.
If you're one of them, you might want to keep an eye on CUPRA and ROSALÍA. They're bringing some fresh air to the EV market with their electrifying combination of music and motors.