Ford is participating in a new collaboration on data sharing between online-connected cars across car brands to increase road safety. The European Commission is behind the large-scale project.

Ford introduced the data-sharing technology in the new Ford Puma. The Local Hazard Information (LHI) technology warns both the driver and other motorists nearby about any safety risks on the route ahead. Local Hazard Information is now included in all newly built Ford cars, including the new Ford Kuga.

The European Commission's new project is called Data for Road Safety and will ensure that car manufacturers participating in the collaboration can identify and share information on road safety risks with each other.

Data for Road Safety collaboration follows a pilot project in which tens of thousands of safety-related traffic information have been exchanged between different vehicles across brands. In addition to Ford, the collaboration includes car brands such as Volvo, BMW and Mercedes-Benz.

Vehicle data such as the use of front fog lamps, automatic emergency braking or activation of airbags are automatically and anonymously recorded in each vehicle. The information is sent via the FordPass Connect modem to an encrypted Ford server. From here, the data is distributed to the rest of the project's participating car manufacturers through selected SRTI (safety-related traffic information) partners.

All relevant SRTI messages are sent immediately to other vehicles in the vicinity of the potential danger.

Image gallery

The information can be used to alert emergency services and provide accurate location data in seconds.

In the first six months of 2022, the Ford Kuga Plug-In Hybrid had the highest sales volume of any plug-in hybrid model sold across Europe. More than 23,000 Ford Kuga more

The new Ford Kuga's advanced driver assistance technologies are at the forefront of the very first assessment EuroNCAP has made of the systems that automatically help the driver more

The Ford Puma and Ford Fiesta EcoBoost hybrid got a new 7-speed automatic transmission. In addition to reduced fuel consumption, more

Ford expands its range of Kuga electrified SUVs with the new Ford Kuga Hybrid. The new Kuga model has been specially developed to incorporate a full hybrid, more

The Ford Puma lineup expands with a remarkable special model that continues the legacy of Ford's iconic two-tone vehicles. The new Ford Puma Vivid Ruby model now comes in more

There is a heated debate about whether plug-in hybrids have their legitimacy in the market. Some point out, for example, that the only thing right is a direct switch from a more

The all-new Ford Kuga, unveiled at the 2012 Geneva Motor Show, builds on the huge success of the current model and introduces new technologies as well as a more streamlined, more

Ford specialists recognized the changed and frequently clashing overall tastes to convey cross-mainland request for the organization's first worldwide minimal SUV. This more

In other words, this weekend will be full of sunshine. It's glaringly apparent that you should go camping in the country, and if you have a roof tent for your Ford Kuga, you can more

Based on the Puma ST-Line sports variant, the Puma ST-Line Vignale offers extra style and premium specifications. Unique details include satin aluminum upper grille, black more