Despite significant challenges, Renault managed to sell 552,000 cars in the first quarter of 2022. "Value rather than volume" is at the heart of the Renaulution strategy that Luca de Meo, CEO of Renault Group. And this strategy has proved useful.
Thus, the share of sales to individuals, which is one of the most profitable sales channels, in the five largest European markets (France, England, Germany, Spain, and Italy) - increased from 54% in the first quarter of 2021 to now 69% in the first quarter 2022. At the same time, the order book is full - the highest number in the last 15 years.