The new Jaguar F-Type represents a return to the company's heart: a two-seat, convertible sports car focused on performance, agility and driver involvement. The F-Type is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable sports cars ever built. Joining the XK convertible and coupe models, the new F-Type provides Jaguar with a broader line of sports and GT models.
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"Every aspect of a sports car, dimensionally, allows us to create something that is visually exciting; visceral as well as physical. To me the definition of sports car design is being fit for purpose, wrapping up the occupants and mechanicals in the most exciting, beautiful and sensual package possible with no unnecessary surfaces or adornment. A piece of design should tell a story and this is why every line in the F-Type has a start, a direction and a conclusion. If you approach every line individually and get it as aesthetically correct as possible, get the dimensions right, it will stand the test of time." Ian Callum, Director of Design, Jaguar.
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"This is the car that, as a team, we have always wanted to do. It was very much a team operation because we work very closely together and have a strong shared aesthetic. To begin with, I will let people express themselves as to what they think a Jaguar sports car should look like. Of course I will have a view in my head but I won't impose that on them. It's important because great things come out of it. It's an iterative process, it's about problem solving. Not just the functional and the practical but how to make that line work with that one or that form with another. The whole process is very intimate, very detailed and comes from the first sketches." Ian Callum, Director of Design, Jaguar
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