Lancia Pu+Ra HPE: The Future of Italian Elegance Brand Lancia Lancia is a brand that has always been synonymous with elegance, innovation, and emotion. From its origins in 1906, when Vincenzo Lancia founded the company with his friend Claudio Fogolin, to its glory years in the 1970s and 1980s, when... By car division, 17 April, 2023