At the 2011 Shanghai Auto Show, Volvo Car Corporation visualises a masterpiece of Scandinavian Design for car buyers with exquisite tastes. The Volvo Universe Concept is a large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models.

"The Volvo Universe Concept offers the world a sneak preview of what people can expect from our next top-of-the-line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation. Volvo Car Corporation's long-term strategy is to be a successful, truly global company with products designed around our customers' needs and lifestyle.

Scandinavian Design is about understanding and caring about people. Volvo Car Corporation aims to be the brand that best interprets what buyers of modern luxury cars want. The Volvo Universe Concept has been designed to spark a subconscious desire and a feeling of eternal beauty. It moves towards the future with its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo's proud heritage by borrowing design cues from classic models of the past.

"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time," says Peter Horbury, Vice President Design at Volvo Car Corporation. "We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."

The interior of the Volvo Universe Concept is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear. The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - with everything operated from a seat that is inspired by ultra-comfortable chairs.

Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment. The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. Volvo Universe Concept is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience.

"The Volvo Universe Concept is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future," Peter Horbury concludes.

"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo Car Corporation.


The Volvo XC90 upset the premium SUV market when it was dispatched in 2003. With its advanced outline, effective motors, Roll-Over Protection System (ROPS) and seven-seat ability with up to 64...read more

"The all-new S60 and V60 are our sportiest models ever. With R-Design they are even sharper. They're the natural choice for true connoisseurs," says Magnus Jonsson,...read more

During its long partnership with Volvo Polestar has built a unique knowledge and experience in performance optimization of Volvo cars for racing use. Celebrating the double victory in 2009...read more

The Audi A8 hybrid, which makes a big appearance spring 2012, is the world's most productive extravagance class mixture car furthermore the main European full crossover in the portion. It has an all-...read more

"Unlike most electric car models on the market, the C30 Electric driver doesn't have to sacrifice a generous operating range to creating a comfortable climate even in extreme winter temperatures,"...read more

"Our plug-in hybrid has received considerable attention since it was unveiled at the 2011 Geneva Motor Show. Now we're taking the next step by presenting the production model, which is graced with a...read more

Brand