At the 2011 Shanghai Auto Show, Volvo Car Corporation visualises a masterpiece of Scandinavian Design for car buyers with exquisite tastes. The Volvo Universe Concept is a large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models.
"The Volvo Universe Concept offers the world a sneak preview of what people can expect from our next top-of-the-line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation. Volvo Car Corporation's long-term strategy is to be a successful, truly global company with products designed around our customers' needs and lifestyle.
Scandinavian Design is about understanding and caring about people. Volvo Car Corporation aims to be the brand that best interprets what buyers of modern luxury cars want. The Volvo Universe Concept has been designed to spark a subconscious desire and a feeling of eternal beauty. It moves towards the future with its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo's proud heritage by borrowing design cues from classic models of the past.
"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time," says Peter Horbury, Vice President Design at Volvo Car Corporation. "We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."
