"The all-new S60 and V60 are our sportiest models ever. With R-Design they are even sharper. They're the natural choice for true connoisseurs," says Magnus Jonsson, Senior Vice President Product Development at Volvo Cars.
"These cars have been specially developed for buyers who want to put their very own stamp on their car. And with R-Design, we are attracting a younger target group. We expect that 10 percent of all S60 and V60 customers will choose the R-Design option on markets where it is available. We aim to win over one-third of these customers from competing brands," says Magnus Jonsson.
