A brand new logo and new colours announce a new Dacia. The new design emphasizes the brand's focus on authenticity, integrity and robustness.

When the CEO of Dacia, Denis Le Vot, unveiled the upcoming C-segment car from Dacia called the Dacia Bigster, it was at the same time the start of a new chapter in Dacia history. Not only is the brand now a completely independent business unit, but it is also a brand that is in the process of redefining itself. And the most visible way to do this is by launching a new logo and new colours. Gone are the blue colour and the round letters. Gray and green have come into play and the logo is now angular and robust.

Dacia is still true to the original idea of ​​value for money and reliable cars without so many flourishes, but new values ​​such as robust, simple and authentic have been added. In other terms, less is more when talking about Dacia.

The renewal of Dacia's logo is both about the whole name, but also about the new emblem, which connects D and C in a very special way. The new logo has a strong visual expression and is completely on its own. It is simple and easy to identify, and in that way also reflects the cars.

The blue colours are now a thing of the past; instead, the colour palette is built around khaki-green that a strong reference to the outdoor image that, among other things, Dacia Duster expresses. In addition to the khaki green, you will also see terracotta and sand colour. It's all about natural colours.

Image gallery

The new visual identity will begin to expand across all the various news channels such as advertisements and online websites, while the Dacia sellers will shift to the new visual identity in early 2022. The new logo will be visible on the Dacia cars from the last half of 2022.

Dacia Duster has just crossed the 2 million mark of cars sold in 60 countries. The successful model came on the market in 2010 and had massive success as a 4x4 SUV. While...read more

Dacia has decided to expand its portfolio of cars offered in a region of Europe where the chances of success are slim to nonexistent. Even so, owning one is still beyond the...read more

Dacia has always been known for providing budget-friendly options to those looking for a new car. However, with the world's shift towards an exclusively electric fleet, Dacia...read more

Dacia has released a new concept car with all the hallmarks of a true Dacia. It's minimalistic, but I dig it. The new Dacia Manifesto concept vehicle was made to be put to practical use...read more

Dacia can look back on its finest year ever, with 573,800 cars sold in 2022. In many ways, the year 2022 was a disaster for the car industry, except if your name is Dacia. In 2022,...read more

In addition to being known for being economical and dependable, Dacia cars are also well-known for being constructed with durable components. It is not uncommon to see ...read more

Thursday, Dacia presented the first images with the Bigster compact SUV. According to Dacia, the Bigster concept is positioned above Duster, it can be equipped with...read more

An official of the French car manufacturer said in a meeting with journalists from several countries that Dacia will not become a purely electric brand in the next five years. The...read more

On Friday, Dacia unveiled its new Jogger automobile, which replaces the Dacia Logan MCV and Dacia Lodgy and can seat up to seven people. It's a combination of a mono-volume,...read more

Ford fans in Europe who have been waiting for the new Ranger Raptor may finally rest easy. The new Ford Ranger Raptor changes what it means to be ferocious with its impressive off-...read more