The all-new Kia Picanto, making its worldwide debut at the 2011 Geneva Motor Show, has been restructured and re-engineered with stand-out styling to totally redefine its place as one of the most good cars in the global 'city car' A-segment.
"Our new Kia Picanto is now a small car, grown-up," comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation. "It is such a complete car, such a high quality package, offering numerous premium features and multiple trim choices, that it will raise the fundamental perception of A-segment models to a higher level.
"We anticipate that global demand for A-segment cars will be in the region of 2.4-million units annually over the next six years and we are confident that new Picanto will enable us to capture a larger share of this market," adds Mr Lee.
"The first generation Kia Picanto marked our debut in the A-segment in 2004 and went on to achieve more than 1.1 million sales globally over the following seven years, with sales in the UK totalling 77,810. I am sure that this new small Kia will become even more popular than the current vehicle,"
The striking composition of the 3-door Kia Picanto's front face has been delicately shaped to raise the sporty features of the car. The appearance is more aggressive, the message is livelier - this car is looking for action! Likewise from the rear, the contrasting bumper insert highlights the car's width and power. It's all superbly changed to create a car with a clearly different character to the 5-door model.