Mazda Motors has recently launched its first environmentally friendly crossover model, the Mazda CX-60 plug-in hybrid. But for Mazda, the CX-60 is more than just a new model, and it represents the automaker's entry into the premium segment and the beginning of a new era of sustainable driving experiences. With its agency team led by SYZYGY, Mazda implemented a comprehensive cross-channel campaign for the product launch of the new Mazda CX-60, which seamlessly integrates various offline and online measures and touchpoints.
The Mazda CX-60 embodies everything that Mazda has stood for over the past 100 years: great design, Japanese engineering perfection, and technological advancement. The marketing campaign for the Mazda CX-60 plug-in hybrid highlights its premium features, including its environmentally friendly plug-in hybrid drive, which allows the vehicle to cover a distance of up to 65 km purely electrically without CO2 emissions and fuel consumption.
