Peugeot is a brand that has always been known for its innovative and distinctive design, as well as its practical and efficient cars. This year, Peugeot has once again proved its excellence in design by winning a prestigious Red Dot Award for its new Peugeot 408, a fastback SUV that combines dynamic styling, modern technology, and versatile performance.

The Red Dot Award is one of the most respected design awards in the world, with more than 60 years of history and an international jury of 43 experts. The award recognizes products that stand out for their high quality, functionality, and aesthetics. Peugeot has received the Red Dot Award for the eighth time, joining other iconic models such as the 205, the 3008, and the e-208.

Matthias Hossann, Design Director Peugeot, said: "I am particularly honored to receive this award, which recognizes the design. With this new silhouette, the Peugeot 408 shows all the inventiveness and know-how of the Peugeot design teams, but also the modernity of the brand."

The Peugeot 408 is a unique car that defies conventional categories. It is a fastback SUV that blends the elegance and sportiness of a coupé with the spaciousness and versatility of an SUV. It is based on the same platform as the Peugeot 308 hatchback but has a longer wheelbase and higher ground clearance. It also has a sleek roofline that slopes down to a sharp rear end, creating a striking fastback silhouette.

The design of the Peugeot 408 is characterized by striking lines and curves that create sharp facets and dynamic contrasts. The front end features a large grille with vertical bars, the new Peugeot logo, and LED headlights with a three-claw light signature. The sleek and elegant side profile has flush door handles and chrome accents. The rear end features LED taillights across the tailgate and a chrome strip on the C-pillar that lights up when charging.

The interior of the Peugeot 408 is equally impressive, with a futuristic and luxurious design. The dashboard is dominated by screens, including a digital instrument cluster for the driver, a large infotainment touchscreen in the center, and an entertainment screen for the front passenger. The seats are covered in leather and have heating, cooling, and massage functions. The climate control and other features are also controlled via touchscreens.

The Peugeot 408 can accommodate up to five passengers in two rows of seats. The cabin is spacious and comfortable, with plenty of legroom and headroom for all occupants. The boot space is generous, with 530 liters of volume that can be expanded to 1,430 liters by folding down the rear seats.

The Peugeot 408 is not just a showpiece of style and luxury. It is also a formidable performer on the road, thanks to its advanced powertrain options. The Peugeot 408 offers three different powertrain options: a 1.2-liter three-cylinder petrol engine with 130 hp and 230 Nm of torque, a plug-in hybrid (PHEV) system with a 1.6-liter petrol engine and an electric motor that delivers a combined output of 180 hp and 360 Nm of torque; and another PHEV system with a more powerful electric motor that delivers a combined output of 225 hp and 520 Nm of torque.

The battery pack of the PHEV versions can store up to 12.4 kWh of energy, which gives them an official electric-only range of 40 miles on the WLTP cycle. This makes them very attractive for company car drivers who can benefit from lower taxes and running costs. The Peugeot 408 PHEV versions can also charge rapidly at up to 7.4 kW, adding up to 25 miles of range per hour.

The Peugeot 408 also has various driving modes and features that enhance its performance and safety. It has an eight-speed automatic transmission that provides smooth and responsive shifts. It has an adaptive cruise control system that can adjust the speed and distance of the vehicle in front. A lane-keeping assist system can steer the car back into its lane if it detects an unintentional departure. It has a blind spot monitoring system that can warn the driver of vehicles in their blind spots.

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I am very impressed by the Peugeot 408. I think it is a remarkable car that combines style and substance and deserves the Red Dot Award for its extraordinary design. The Peugeot 408 is a car that stands out from the crowd and offers a unique and appealing alternative to the conventional SUVs and coupés on the market. The Peugeot 408 is a car that showcases the creativity and expertise of Peugeot's design teams and reflects the brand's modernity and innovation. The Peugeot 408 is a car that I would love to drive and own and I recommend it to anyone looking for a fastback SUV that has it all. The Peugeot 408 is a car that you should not miss.

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