Kia Niro, the all-new compact crossover, has been named the Women's World Car of the Year 2023 (WWCOTY) by a panel of 63 female motoring journalists from 43 countries across five continents. The announcement on International Women's Day emphasizes the connection between personal freedom and the car. The Kia Niro beat out 58 new models in the selection process, and jury members praised the car's spaciousness, flexibility, style, technology, and fuel efficiency.
Kia's new generation Niro builds on the first-generation Niro model's success, which helped increase the brand's global awareness. The new Niro boasts a completely revamped design, significant interior and exterior upgrades, and a leading position in the C-CUV (compact crossover utility vehicle) segment.