The first Audi sold exclusively online is Audi TT Quantum Gray Edition. This is a limited series model, which can be purchased from June 5 only on the e-commerce platform of Audi's website, a section that the manufacturer will extend, from April 2020 to all models in the range.
A model that is undoubtedly iconic, designed for a young target and therefore particularly suitable for online sales, but which is currently not doing so well, in fact, Audi would not have scheduled an heir for his compact coupe, which could be replaced by an electric car model.
Online sales mean the entire purchasing process: from the configuration to the estimates, up to the request and approval of the financial solutions. Interested customers can rely on the advice of Audi Live Consultation, a human assistant available to support the configuration and purchase process. It should, however, be emphasized that e-commerce platform will not lead to the disappearance of physical dealers, who will continue to play a fundamental role for Audi.