Skoda introduces its new brand identity as part of the NEXT LEVEL - Skoda STRATEGY 2030. The emphasis is on a new design language, a new logo, and a comprehensive refresh of the corporate brand. Furthermore, the Czech automaker is speeding up and expanding its e-offensive: Skoda AUTO will launch three new electric cars by 2026, with more to follow. The Skoda VISION 7S concept study provides a detailed look at one of these devices. By 2030, the proportion of fully battery-electric vehicles in Skoda brand sales in Europe should exceed 70%. Over the next five years, the Czech automaker will invest an additional 5.6 billion euros in e-mobility and 700 million euros in digitization.
Klaus Zellmer, CEO of Skoda AUTO, emphasizes: "Today is a very historic day in Skoda AUTO history: we are introducing our new brand identity, which includes a new logo and an update to the corporate identity. We provide a clear outlook on an entirely new Skoda model with the VISION 7S concept research, which will round out our product line and client base. And as part of our e-offensive, we will offer three additional electric cars by 2026, with more to come. As a result, we are strengthening our position for the transformation decade by investing 5.6 billion euros in e-mobility and other areas over the next five years."
Martin Jahnadds, Sales and Marketing Board Member at Skoda AUTO: "With the new brand image, we are preparing our brand for the electric future and positioning Skoda in external competition while also distinguishing ourselves from the other Volkswagen Group brands. The VISION 7S show car is the forerunner of our new design language, which we will implement across our product portfolio over the next few years and refine our customer approach. We are moving the brand to the next level to react to our consumers' changing demands and expectations regarding user experience, connectivity, and the full customer journey."
Skoda is increasing its e-offensive and plans to produce three additional all-electric cars by 2026. In addition to a small car, a compact SUV and a seven-seater for families are in the works. The VISION 7S concept study has a range of over 600 kilometers and a peak charging capability of 200 kW. Skoda AUTO aims for a proportion of entirely electric vehicles in Europe of more than 70% by 2030. During the shift to e-mobility
The brand is expanding its product portfolio of high-efficiency combustion engines, and the new generation of Skoda SUPERB and Skoda KODIAQ will be introduced in the second half of next year. The updated Skoda OCTAVIA will arrive in 2024.
Skoda VISION 7S: MEB-powered seven-seater SUV with a range of over 600 km.
The Skoda VISION 7S concept study provides the first look at a completely new Skoda model while demonstrating the new design language. The all-electric SUV offers a spacious interior for up to seven passengers and countless Simply Clever features. As a result, the carmaker completes its product selection and client base at the upper end. The Skoda VISION 7S concept study is based on the modular electrification toolkit (MEB) and includes an 89 kWh battery. This enables a maximum range of more than 600 kilometers.
Skoda AUTO has developed a new design language for the electric and digital era, which will be gradually deployed beginning next year. It has clean, simple lines that underline the simplicity and quality of the new Skoda cars. The distinguishing features are the redesigned vehicle front with the so-called tech deck and sustainable materials inside.
The new brand logo is shown sans the 3D sculptural graphics. Skoda is doing so in response to the growing movement in marketing and communication operations from print to the internet. Skoda AUTO's corporate brand has also been completely revised: the company now uses two shades of green, emerald and electric green, to represent ecology, sustainability, and electromobility.
Skoda AUTO strongly encourages sustainability throughout the entire value chain in production, relying on renewable energy.
The direct fabrication of batteries in Mladá Boleslav ensures quick transport routes, and the automobile manufacturer also uses two electric trucks here. The Czech and Indian facilities will begin producing zero-emission vehicles in 2030. (net). The Vrchlab plant establishes the course: Since 2020, the site has been CO2-neutral.
Skoda also continually prioritizes product sustainability: each Skoda ENYAQ iV electric SUV contains more than 13 kg of recyclable plastic derived from former battery housings and bumpers. The steel used in the body is recycled at 40%, while aluminum is recycled at 60%. The side windows are made up of 20% recycled glass. Seat covers are available for the Skoda ENYAQ iV's interior.
Simultaneously, Skoda AUTO relies on the assistance of a sustainability advisory group to help it achieve its lofty environmental targets. The five internationally experienced members contribute new ideas and solutions for existing and future sustainability initiatives. They encourage a more diverse discourse on sustainability concerns between the automobile maker and its stakeholders in this manner.
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