Skoda introduces its new brand identity as part of the NEXT LEVEL - Skoda STRATEGY 2030. The emphasis is on a new design language, a new logo, and a comprehensive refresh of the corporate brand. Furthermore, the Czech automaker is speeding up and expanding its e-offensive: Skoda AUTO will launch three new electric cars by 2026, with more to follow. The Skoda VISION 7S concept study provides a detailed look at one of these devices. By 2030, the proportion of fully battery-electric vehicles in Skoda brand sales in Europe should exceed 70%. Over the next five years, the Czech automaker will invest an additional 5.6 billion euros in e-mobility and 700 million euros in digitization.
Klaus Zellmer, CEO of Skoda AUTO, emphasizes: "Today is a very historic day in Skoda AUTO history: we are introducing our new brand identity, which includes a new logo and an update to the corporate identity. We provide a clear outlook on an entirely new Skoda model with the VISION 7S concept research, which will round out our product line and client base. And as part of our e-offensive, we will offer three additional electric cars by 2026, with more to come. As a result, we are strengthening our position for the transformation decade by investing 5.6 billion euros in e-mobility and other areas over the next five years."
Martin Jahnadds, Sales and Marketing Board Member at Skoda AUTO: "With the new brand image, we are preparing our brand for the electric future and positioning Skoda in external competition while also distinguishing ourselves from the other Volkswagen Group brands. The VISION 7S show car is the forerunner of our new design language, which we will implement across our product portfolio over the next few years and refine our customer approach. We are moving the brand to the next level to react to our consumers' changing demands and expectations regarding user experience, connectivity, and the full customer journey."
