The name and several details of the new Ford Puma ST Gold Edition were decided in a poll conducted by Ford on Twitter and Instagram. In all, the fans cast more than a quarter of a million votes when choosing the details of the car they liked.
Voting results are ready. Following an innovative design experiment focused on fan choices, Ford unveiled the winning specification for the new Puma ST Gold Edition, which will be available for order later this year.
Ford fans expressed their preferences in about 275,000 votes through a series of polls on the company's Twitter and Instagram channels over 10 days, choosing colour combinations of items, including model paint, stickers and brake callipers - as well as the name of the next limited edition of the Puma ST model.
