The new advertising campaign for Citroen C5 Aircross Hybrid SUV

The new advertising campaign for Citroen C5 Aircross Hybrid SUV

Citroen takes a new step in its product offensive with the C5 Aircross Hybrid SUV, produced in France and already sold in over 130,000 copies. To support the hybrid SUV, Citroën is unveiling its latest advertising campaign.

The C5 Aircross Hybrid SUV inaugurates ë-Comfort, a new level of comfort with its smooth and silent driving. Its rechargeable hybrid engine offering 225 hp combines a range of 55 km in electric mode, CO2 emissions from 32 g / km and consumption from 1.4 L / 100 km in WLTP cycle.

[video:https://youtu.be/H584dXElleE]

Image gallery
Citroen C5 Aircross Hybrid SUV
Citroen C5 Aircross Hybrid SUV
Citroen C5 Aircross Hybrid SUV

In the film made with the Traction advertising agency, three work colleagues are on board the Citroën C5 Aircross Hybrid SUV. One of them, sitting in the back, keeps talking. Showing an enthusiasm that the others do not necessarily seem to share, he goes from one subject to another, launched in an endless monologue using technical terms. At the front, the driver and the passenger, although softened by his clumsiness, throw long weary looks at each other and seem to aspire to only one thing: a little calm. While our talkative is starting a tirade about the comfort of the car, he highlights the fact that it is a shame that it is not electric. A blessing for the driver, who takes the opportunity to activate the 100% electric driving mode. Complete silence settles in the passenger compartment.

Directed by Didier Barcelo (HENRY production), the film will be released on social networks first, then on television in Europe, from September.

CITROËN AUTOMOBILE ADVERTISER

CITROËN MANAGERS
Arnaud Belloni, Bruno Gisquet, Sylvain Péraldi, Amélie De Chabannes

TRACTION / BETC AGENCY

TRACTION MANAGERS
Bertille Toledano, Hugues Reboul, Julien Grimaldi, Aude Devaux, Manon Mangaud

EXECUTIVE DIRECTOR OF CREATION
Stéphane Xiberras

CREATIVE DIRECTOR
Nicolas Lautier

SPECIFIC DESIGNER
Antoine Gauquelin

CREATIVE TRAFFIC
Nina De-wet, Celia Chiarotto-dafi

PRODUCTION MANAGER
Caroline Petrucelli

TV PRODUCTION ASSISTANT
Manon Poudens

STRATEGIC PLANNING
Philippe Martin Davies

HENRY PRODUCTION HOUSE

DIRECTOR
Didier Barcelo

Brand

Tags

By Car Division, 24 April, 2020

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