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The Peugeot 408 won the race with 84 points out of a possible 100, with the criteria occasionally having varying weightings. In terms of design, the new Fastback received the most points.

The new Peugeot 408's exterior design is distinguished by aggressive lines that stand out, especially at the back, the roof end, the boot lid, and the base of the fenders, creating sharp facets that play with light.

In terms of "interior, infotainment, and equipment," the Peugeot 408 came close to the total score. On board the Peugeot 408, a comprehensive suite of up to 30 cutting-edge driver assistance technologies, such as blind spot recognition and a reversing camera with a 180° view of the surroundings, ensures better safety and convenience of driving, navigating, and traveling. The latest Peugeot i-Cockpit version with the i-Connect infotainment system blends connectivity and comfort.

The Peugeot 408 is designed for efficiency and can be supplied with low-emission petrol engines and plug-in hybrid motors. A new Peugeot 408 fully electric version will be released later.

"We are happy to present the WOW Car of the Year Awards for the first time in German Carwow history," says Philipp Sayler von Amende, CEO and co-founder of Carwow Germany. "This award ceremony not only gives us a welcome glance back at the previous year but also allows us to recognize and honor the vehicles that have delighted customers with their innovations and improved the automotive industry."