Ford specialists recognized the changed and frequently clashing overall tastes to convey cross-mainland request for the organization's first worldwide minimal SUV. This included accommodating the ubiquity of bigger vehicles in North America with a European inclination for more conservative autos, and pleasing the fame of lighter inside materials in Asia with a propensity for European purchasers to go for darker shades.

“Great design can turn an object that you need to have, into an object you love,” said Chris Bird, design director, Ford of Europe, who is responsible for colour, material and vehicle personalisation. “That is why we put so much thought and feeling into cars like Ford Kuga, making them appealing and relevant no matter where our customers are.

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“We made this work by collaborating closely with our engineering colleagues on details including getting the size of the wheels just right and incorporating Ford’s kinetic design in the exterior dimensions.


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