Alfa Romeo ended the last year on the German market with clearly good sales. The Federal Motor Transport Authority (KBA) says that compared to 2021, the number of new registrations for the Italian brand went up by 22.3%. This success was also helped by the launch of the new Alfa Romeo Tonale, which is now also available with an electric drive.
The Alfa Romeo Giulia and the Alfa Romeo Stelvio kept doing well in their respective markets. Once again, Giulia was the best-selling imported D-segment sedan. Both models contributed a lot to Alfa Romeo's good year in 2022, and they were even able to sell more cars than the year before (+3.4% more).
German car fans also liked Alfa Romeo's strategy outside its model range: customer satisfaction went up by three percentage points to over 93%. The brand also won nine awards from the most important car magazines. Alfa Romeo won the "autonis" and "Best Cars" awards from auto, motor & sport, as well as the "Best Brands" award from AUTO BILD.
"The year 2022 was a great one for Alfa Romeo in Germany. This is shown not only by the higher number of registrations but also by the fact that customers are happier, which is something we place great importance on. Alfa Romeo is very important to German car fans, and this is shown by the many awards our brand has won in reader contests held by major car magazines. We'll keep this momentum going into 2023 when Alfa Romeo has a few surprises in store."
In terms of models, 2023 is about releasing the Alfa Romeo Tonale Plug-in Hybrid Q4, which just started. Alfa Romeo's new top-of-the-line model competes in compact SUVs' most popular market segment. This is an important step in the brand's transformation, which is happening right now. The new Alfa Romeo Tonale Plug-in Hybrid Q4 SUV is very efficient. It uses well under two liters of gas per 100 kilometers on average, and it is also sporty, with a system output of 206 kW. (280 hp). With the 15.5 kWh battery, the electric range in city traffic is more than 80 km, and the total range is around 600 km.
2023 will be a busy year for Alfa Romeo in other ways as well. The Alfa Romeo Giulia sedan and the Alfa Romeo Stelvio SUV have gotten a complete makeover. The brand was started in 1910, and the Quadrifoglio, or four-leaf clover, is also celebrating its 100th birthday. The lucky charm was first seen on an Alfa Romeo works car at the Targa Florio in Sicily in 1923. Alfa Romeo has used it on all their racing cars ever since Ugo Sivocci used it to win the toughest road race of the time. In the FIA Formula 1 World Championship, the four-leaf clover is now on the Alfa Romeo F1 Team ORLEN cars. Alfa Romeo's sportiest production cars have always been marked with a cloverleaf logo and the suffix "Quadrifoglio." For example, the Alfa Romeo Giulia Quadrifoglio has a combined fuel consumption of 9.2-9.0 l/100 km.
In 2023, one last thing will make the Alfisti's hearts beat faster and give them some breathtaking moments. But fans of the classic Italian brand will have to wait a little longer to learn more.
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