The 2024 Tour de France witnessed a historic moment, not for the winner's podium, but for a glimpse into the future of electric vehicles. While Tadej Pogačar secured his impressive third consecutive victory, Škoda, the Tour's longtime partner, strategically placed a camouflaged Elroq alongside the peloton during the final stage.
This wasn't just a sneaky marketing stunt. The Elroq's appearance served as a powerful declaration: Skoda is serious about electric mobility. With the official reveal slated for this autumn, the Tour de France cameo offered a tantalizing preview of the brand's upcoming all-electric SUV.
So, did the Elroq truly race in the Tour de France? Technically, no. It wasn't a competitor, but rather a support vehicle accompanying riders. However, its presence sparked significant interest, leaving many wondering: What exactly is the Skoda Elroq?