Volkswagen is launching a new small car: the Volkswagen Up!. A city specialist for many of the world's countries. A car with charisma and great potential. In Germany - the debut market - advance orders are already being taken for the new up! with prices starting at 9,850 euros. The new Volkswagen will officially launch in successive steps beginning in late December 2011.

"The front-end designs - from the up! to the Phaeton - all follow the same styling guidelines. The models are unified by such style elements as a strict emphasis of horizontal lines, joining of the grille and headlights and the conciseness of short angles. And yet, despite their clear brand affinities all Volkswagens are differentiated from one another. Crucial here are the differences in the proportions of the individual components. This leads to highly individual vehicles that span the model range from the congenial up! to the sophisticated Phaeton."

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