A brand new logo and new colours announce a new Dacia. The new design emphasizes the brand's focus on authenticity, integrity and robustness.
When the CEO of Dacia, Denis Le Vot, unveiled the upcoming C-segment car from Dacia called the Dacia Bigster, it was at the same time the start of a new chapter in Dacia history. Not only is the brand now a completely independent business unit, but it is also a brand that is in the process of redefining itself. And the most visible way to do this is by launching a new logo and new colours. Gone are the blue colour and the round letters. Gray and green have come into play and the logo is now angular and robust.
Dacia is still true to the original idea of value for money and reliable cars without so many flourishes, but new values such as robust, simple and authentic have been added. In other terms, less is more when talking about Dacia.
