The new DS 7 will be the protagonist of a maxi billboard covering 300 square meters in Piazzale Cantore in Milan, an area of enormous visibility to which entrusted the mission of relaunching the avant-garde message and French savoir-faire of the new plug-in hybrid model.
A tribute to the Italian touch that DS has always had, thanks to Flaminio Bertoni and Walter Becchia, who designed the layout and engine of the DS 19, but also to the fact that the revolutionary "Nautilus," as Roland Barthes called it, was launched by Gina Lollobrigida, the legendary diva who recently passed away. Indeed, on October 5, 1955, the "Goddess of Cars" appeared for the first time on the cover of the French magazine Paris Match, accompanied by the lovely actress's visage.
As a result, the idea of using a maxi billboard in the heart of Milan to talk about the new DS 7 4x4 360 plug-in hybrid, a model that perfectly embodies DS Automobiles' technological innovation and remains the brand's icon, to which a lineup of models has been added that embraces all of the Premium Customer's needs, was born. The ambitious DS 7 plug-in hybrid SUV combines technical skill and elegance, pitching itself as the highest manifestation of the French art of traveling made of refinement and noble materials on board, always with an eye to the environment. DS Automobiles, like the most prestigious Parisian fashion firms, pays close attention to the selection and handling of materials in order to create settings that make each journey unique.
