Honda Motor Co it would sell the hybrid version of its popular Honda Fit (Jazz) subcompact for 1.59 million yen ($19,310) in Japan, making it the cheapest gasoline-electric car on the domestic market. The Honda expects to sell about 5,600 units a month. The struggle in the hybrid segment is set to heat up as industry leader Toyota Motor Corp works to expand its line-up to meet growing demand for fuel-efficient cars from drivers around the world.

Honda needs the Honda Fit hybrid to succeed after its last gas-electric model, the Insight, lost out to the third-generation Toyota Prius. After becoming the top-selling model in Japan in April last year, the Honda Insight has mostly fallen below 20th place in domestic car rankings, excluding 660cc microcars and despite generous tax breaks on hybrids.

The Honda Fit hybrid (Jazz) gets 30 km per liter (70.6 mpg) under Japanese testing methods -- equal to the Insight's mileage -- while keeping its signature spacious cabin that has made the gasoline version Fit a perennial top seller. The gasoline-only version, which underwent a partial remodeling, gets 24.5 km/liter.

With the electric motor assisting the 1.3-liter engine, the Honda Fit hybrid gets performance equivalent to a 1.5-liter car, Honda said. It said it has already received pre-orders for about 10,000 Honda Fit hybrids. Honda will launch the Honda Fit hybrid in Europe in 2011. It is also considering selling the Honda Fit hybrid in the United States but said it has not yet decided on the timing of a launch. [via Reuters]


The Honda Fit builds on its established strengths with updated styling on Honda Fit Sport, interior upgrades on all models, and the addition of new standard and accessible features...read more

Honda revealed the all-new 2013 Honda Fit EV at the 2011 Los Angeles Auto Show, reporting arrangements to start renting the 123 city-mile per charge (76 mile reach joined balanced city/roadway)...read more

Honda disclosed the 2013 Honda Crosstour Concept at the 2012 New York International Auto Show (NYIAS), giving the first authority look of a more proficient searching outside styling bearing for the...read more

A significantly updated 2012 Honda Insight hybrid features new exterior styling, an enhanced interior, additional features on select models and an EPA fuel economy-rating improvement...read more

The 2013 Accord will highlight three all-new powertrains, including the main U.S. use of both a 2.4-liter direct-infused motor and two-engine module half and half framework from Honda's suite of...read more

The 2012 Ridgeline is currently accessible in four models, including the Ridgeline RT, new Ridgeline Sport, Ridgeline RTS and Ridgeline RTL. Updates on all models for 2012 incorporate a revived...read more

Brand